為何需要使用網上商店?

如今,電子商貿已成為其中之一的主要貿易聯繫,加上政府致力鼓勵中小企積極使用資訊網絡服務,更已應用於各政府部門上,如各政府網頁、網上預約或登記系統等。

此外,各行各業經已逐步電腦化,均以電子郵件作對外或內部的溝通渠道、製作公司網頁以增加知名度、開設網上商店以增加客源和拓展全球市場。

開設網上商店,在於它具有以下特色優於傳統實體店舖:

1. 不受時間及地域限制
網上營銷方式,不但可以 24 小時展示商品、公司網頁及資料,並可以提升公司的知名度,更可讓顧客隨時隨地於網上商店直接付款購物。網上商店更有助您於任何時間接觸世界各地的顧客與供應商,並且透過電子形式進行交易。

2. 減低成本開支
由於網上商店不需要實質的辦公地點、舖面裝修等,監控成本方面會比較容易。因而大大減輕投資成本和日常開支,繼而減低投資風險。再者,若您已有穩定的供應商與存貨,則不需要花費大量的資金投資,只需要每月花費上百元,便能為您的商舖在網上也開設商店,尋覓更多不同類型的顧客,提高銷售額。

3. 穩定現有客源
由於定時更新商店的新產品或最新優惠,您的顧客可以隨時隨地於網上瀏覽商店的最新資料,避免顧客流失每一個新資訊,若顧客能得知每一個最新的資訊,大大吸引他們購買的意欲。

4. 開拓網上市場
網上商店可為您開拓銷售新渠道,助您擴闊客源、提升知名度。您更可以將網上商店與實質店舖結合,以方便顧客於網上預先瀏覽或直接訂購。如,顧客可透過網上訂購系統購買戲票、預訂鮮花、預訂新貨等。

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